Whether you're serving soda or cocktails, drink cards make tracking consumption easy.
Cruise ships have them. So do many coffee shops. Drink cards are an easy way to promote your cafe, restaurant or other business. Some cards give consumers a free drink after a certain number of purchases. Others are prepaid so users don't have to carry cash. Custom design a unique card, picking any form of validation: punch, stamp or sticker.
Instructions
1. Decide on the size of the card you will produce, keeping in mind the way the card will be used and the validation method you prefer. If your drink card is to be purchased up front and given to kids to redeem for soft drinks at a carnival, for example, make it sizable (e.g., 5 inches x 7 inches). Cards that will be carried by adults should fit into a standard wallet and be approximately the size of a credit card.
2. On your computer's word-processing or design program, create a new, two-sided document sized to your desired drink card specs. Import background art if you're doing a large card; balloons suggesting a carnival or cocktail glasses indicating redemption for alcohol are two good ways to identify the card. Avoid complex patterns if your drink card is wallet sized, and leave the reverse side of the card blank.
3. Design the card's face. Create or drag a text box over the background. Position it in the center of the card field. Type in the name of the promotion or event (Jesse's Frequent Sipper Club; Annual Village Carnival Drink Card) into the box. Create a line beneath the copy on which the name of the person using or purchasing the drink card can add his name.
4. Create or drag a small box beneath the large one and add a frame so the box will appear on the card. Type "Good for one drink" or similar wording into the center of the small box and duplicate it to meet your guidelines for the number of drinks the card carrier must consume before redeeming or filling the card. Make the box big enough to accommodate a hole punch if this is your method of tallying drinks.
5. Use the second side of the drink card to type in "Rules and Conditions of Use." Include specifics like an expiration date and language prohibiting anyone but the person whose name appears on the card from using it. Add a legal disclaimer if the card is good for alcohol to protect you, your business or the event from liability issues should the card be used by others.
6. Print both sides of the drink cards on thick, coated card stock. Trim them to size using a paper cutter. Record the number of cards produced so you can account for them when the promotion or event ends. Run an analysis at the end of your drink card campaign to see if it was successful.
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